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In 2017 Nivea released an advertisement campaign otherwise known as the “White is Purity” Campaign. The campaign was not received well within the community and was eventually pulled from rotation.

The goal for this project was to discover a way to use Nivea’s original theme while eliminating any controversy within the campaign. Following research and analysis, I found the best route to achieve my goals was the “It’s black and white” Campaign. In do so, I developed posters, billboards, Instagram, and Facebook advertisements.