Portfolio

Billy Two Crows Hot sauce was established in April of 2022. The owner, Jesse Paul was inspired by his late father passing. They have a rich Cherokee heritage and opted to utilize his father’s tribal name “Two Crows”.

In addition to this, Mr. Paul required a modern design to maintain pace with his competitors. We began the process together by first designing his logo including two crows, and moved onto the label for his product there after.

White was utilized to contrast against the dark background while symbolizing his fathers spirit. The hierarchy draws the target audiences eye from top left to bottom right. Designed to read the flavor name, the title of the product, the peppers utilized, and finally ending on a heat signature graphic to wrap up the viewers experience.